Ben & Jerry's Shows Billboard, Mural In Tampa Honoring Colin Kaepernick

Left wing and social justice ice cream company Ben & Jerry’s has put up a billboard in Tampa ahead of this year’s Super Bowl depicting Colin Kaepernick and promoting their new ice cream flavor which honors the former quarterback.

Along with the billboard is a mural that the company unveiled as well this week. The mural depicts children wearing Kaepernick t-shirts that say “Power to the People” and “I Know My Rights.”

. @Kaepernick7 is continuing to build a future where Black youth feel seen, heard, loved, & honored. A 90' by 30' mural created by Kaepernick’s friend artist-activist @2cent_bmike celebrates Tampa youth and joy on the journey to justice. Learn more: https://t.co/lFg3Hkmiqm pic.twitter.com/2lBViCgn7W

— Ben & Jerry's (@benandjerrys) February 3, 2021

“As we look back, it’s clear that Colin was on the right side of history. His pre-game protests were before George Floyd’s murder, before the 2020 summer of racial reckoning.”” said Chris Miller, the head of Ben & Jerry’s global activism department.

The billboard features Kaepernick holding up a fist promoting the new flavor "Change the Whirled," a collaboration between Ben & Jerry's and the former 49ers QB.

All the proceeds from the desert go to Kaepernick's @yourrightscamp.

— Front Office Sports (@FOS) February 4, 2021

According to a report by The Hill, Ben & Jerry’s will be providing a free COVID-safe-community drive-thru to view the mural.

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