Black Rifle Coffee Company Does New York Times Interview, “Takes a Knee” for Woke Left
Black Rifle Coffee Company, a business known for advertising to conservative Americans about their charitable gifts to veterans, recently did a New York Times interview where the company appeared to distance themselves from their customer base.
New York Times Best-Selling author Brigitte Gabriel tweeted that, “It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives. I never tried their products before and it looks like I never will.”
Independent journalist Marina Medvin tweeted that she believed Black Rifle Coffee was “very proud” of their NY Times article which exposed them “disparaging their customer base.”
Mike Cernovich, a right-wing journalist, also went after the coffee company for their interview exposing the details of what they said.
“Black Rifle Coffee takes a knee in a far ranging NYT interview, where they claim St Michael is a white supremacist symbol.”
Cernovich continued to rip the company adding, “St. Michael the Archangel doesn’t belong on a coffee bag in the first place, but to connect Catholic iconography to racism is beyond the pale. This is Black Rifle Coffee today.”
Kambree, a popular conservative commentator on Twitter offered an alternative conservative coffee brand for those in need, “Beard Vet Coffee.”
John Cardillo and many others online called out Black Rifle Coffee for not tasting great and having a gimmicky premise.
The full New York Times article, “Can the Black Rifle Coffee Company Become the Starbucks of the Right?” can be read here.
The article description accurately reads, “The company doubled its sales last year by leaning into America’s culture war. It’s also trying to distance itself from some of its new customers.”
Have you tried Black Rifle Coffee before? Will you still support them? Should conservatives continue to purchase their products? Comment your thoughts below!